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Free Services Are A Form Of Honey Pot For internet Services.
Free services are a kind of honey pot for web services. They attract users and, just as importantly, their personal info, which allows firms like Google and Facebook to sell advertising.
A lot of users, when they even consider the exchange, treat the advertising as a minor nuisance. They may point to TV and note that our television broadcasting system was built on advertising, so why don't you use advertising to pay for cloud-based data services?
The issue is that data isn't television. TV was significant but advertisers had little effect on anything apart from probably dumbing down the content of the shows themselves. Nevertheless the integrity of personal and commercial data is vital to the functioning of the modern economy and the requirement for advertising is having a selection of damaging effects on the data services provided to customers.
In my Value of Lost Privacy series, I highlighted the indirect effect of firms like Google using that personal info and behavior marketing to allow advertisers like subprime banks to prey upon vulnerable populations and increase commercial inequality. But advertising has a less complicated effect that makes most online data services less functional for all users and doubtless toxic in their broader effects on data integrity and the infrastructure of the web itself.
Deliberate Shortage of Security in information Services : The need to collect user information so as to share it with advertisers implies online corporations purposefully avoid encryption and other actions that would better protect user info. After technology researcher Chris Soghoian published a Times op-ed noting that most hacks didn't recognise the lack of security in online services, Google's top D.C. Privacy lobbyist, William DeVries, wrote on his own Google+ page that Chris was "dead right. Writers (and blog authors, and small enterprises) need to take one or two hours and learn to use free, widely available security measures to store data and communicate."
The question, as Soghoian indicated on his very own site in a follow-up post, is that Google products aren't secure out of the box on purpose "because the firm's business design depends upon the monetization of user information, the company keeps as much data as practical about the affairs of its users. These detailed notes aren't just useful to Google's engineers and advertising groups, but are also a delicious target for law enforcement agencies." Vint Cerf, Google's "Chief Net Evangelist" admitted latterly on a panel that "we couldn't run our system if everything in it were encrypted because then we wouldn't know which adverts to show you. So this is a system that was designed around a specific business model."
This implies not only repressive regimes can more straightforwardly obtain access to your data but ID thieves and other black hat hackers can too. Site after site asks for user names and passwords, many users repeating the same password, so that hacking one unsecure site suddenly opens each online account to burglary and vandalism.
Shortage of Online Anonymity : Tied into the demand to sell to advertisers is the increasing refusal of web services to allow incognito users. "On the internet, Nobody Knows You're a dog" -- once the standard joke about anonymity online -- has give way to a Large Brother-ish demand for continual identity checks by web sites.
Google's obligation that only "real names" be utilized in online Google+ accounts is the most recent example of this, with CEO Eric Schmidt admitting latterly in an interview that the reason is to make it an "identity service" to sell folks things:. As Schmidt explained :
"if we knew that it was a genuine person, then we could sort of hold them accountable, we could check them, we could give them things, we could you know bill them, you know we could have visa cards and so forth."
"Apple and Google both appear enthusiastic about NFC technology (near-field communication)," writes, Mathew Ingram at the site Gigomon, "which turns portable gadgets into electronic wallets, and having a social network tied to an individual user's identity would come in handy."
This hard-line against anonymity means the perspectives of political dissidents or worker whistleblowers who don't want their names made public are effectively silenced in such environments, all for the sake of making advertisers content and facilitating ecommerce by online corporations.
Bad Site design : It is not as life-threatening a difficulty, but advertising drives web design (in Croatian translate web dizajn) that is ugly, confusing and time-consuming for users. In order to maximise "page views" that can each hold advertising and generate advertising revenue, articles are parsed into multiple pages. The Columbia Journalism Review describes an identical "Faustian bargain" of the expansion of multiple-page "slide shows" to in a similar fashion generate multiple pages to generate ad greenbacks.
This is mixed with pages where advertisements control more display space, where as the Knight Digital Media Center explains, ""As news organizations scrabble for income, advertisers have gained leverage to demand more--and more prominent--digital space. The ensuing ad-heavy homepages make business sense--but the result's visually 'appalling.'"
Bracing the "Tawdry" Side of Capitalism : Internet visionary Jaron Lanier, who has been writing about the Internet since before most folks ever heard about its existence, argues that such identity-based appeals by firms gives advertising a bad name. He argued in an interview a couple of months gone :
Google's thing isn't advertising because it is not a romanticizing operation. It doesn't involve expression... It's just a bit miniscule minimalist link, and essentially what they are selling isn't advertising, they're not selling love, they're not selling communication, what they are doing is selling access..."You give us cash, we give you access to these folks, and then what you do with them is up to you."
Lanier observes that firms taking advantage of such identity-based access aren't customarily from the "dignified side of capitalism" but rather "tend to be a large amount of ambulance chasers and snake oil salesmen."
So chasing those low-road advertisers, we see many online information services building internet sites that are less secure, less functional, uglier and enfeeble political freedom in the service of the wants of those advertisers.
An Alternative to Advertising : The upward push of paid applications has shown one option road where small payments by users encourage firms to design services only in the interests of users rather than third party advertisers. Even services directly online often use a "freemium" model that eschews advertising in favour of providing basic free services to any user, while gaining revenue from a smaller subset of users who like the service enough to pay a subscription to unlock more advanced features.
To encourage that alternative of Internet design only In the interests of users, we need policy to better preserve user privacy so that no company can track or share user data without that user's direct opt-in to every use of their info. More transparent transactions around loss of user data to advertisers (and most likely to hackers and ID thieves because of absence of security) will encourage more of those users to pick better-designed and safer paid alternatives as reported tagza.com.
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